Alina
Makhachkala, Russia
established 2012
sale area 180 m²/1937.504ft²
Number of locations 1
BRAND OFFERING CATEGORY Multibrand
price offering Mid-Range, Premium
store mood Elegant
website www.alina05.ru/
boutique description
This luxurious lingerie store is situated in Makhachkala in the Republic of Dagestan and was announced as the winner of the first ever edition of the Worldwide Boutiques program organized by Intimoda magazine.
Asiyat Bagandova, the store’s owner, has been working in the lingerie business for 15 years and opened her first store 10 years ago, which still enjoys successful business today. When Asiyat was initially inspired to develop her business, she decided to open her second shop in the center of her hometown to create a boutique, which, by its design and product offer, is by no means inferior to some of the best boutiques in Moscow. Once she found a suitable location, Asiyat explained to the interior designers how she wanted her store: in the style of a classic boutique, but with bright warm colors that are elegant and luxurious, as well as comforting. On July 8, 2012, the doors to Alina were opened and the boutique welcomed its very first customers. A spacious sales area of 180 m2 is divided into two areas: the main store and then a VIP zone. Such a generous space allowed the store to have 3 large fitting rooms, as well as accommodate a sofa, armchairs and poufs. The furniture, chandeliers, lamps and textiles were chosen very carefully and enhance the store’s atmosphere. Asiyat carries a range of product categories including corsetry, swimwear, beachwear, homewear, nightwear, legwear and accessories from well-known premium worldwide brands. The 5 sales assistants, who have all received top-class training, are able to help their portfolio of customers, who are all of varying ages. Patrons are mostly women, but men also come here before the holidays to buy original gifts for their partners. Loyal clients benefit from in-store discounts and gift certificates and there are even special promotions and gifts reserved especially for them during the holidays.
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