AURORA ALBA
Beijing, China
gender Women
Main offer Loungewear, Daywear
secondary Petite, Panties Only, Shapewear, Hosiery, Swimwear, Resortwear, Athleisurewear, Ready-to-wear, Accessories, Sport, Bridal, Erotic
established 2017
sale area 47 m²/506 sq. ft.
Number of locations 6
BRAND OFFERING CATEGORY Multibrand
price offering Mid-Range
store mood Contemporary / Design, Elegant
website www.aurora-alba.com/
boutique description
Although online shopping is quite popular among Chinese consumers, especially the younger generation, the Aurora Alba team believes that lingerie is a special category that is much better suited to a more traditional approach. The store is located in the lingerie section of a Cheng Du department store, renovation began in December 2016 and the store was opened to customers in April 2017!
WE LOVE the delicate color palette. Light pink is used to soften the atmosphere inside the store while pale grey and cream and a contemporary twist. Champagne colored hangers and racks mirror the boutique’s logo while also bringing a touch of sophistication and glamor to the decor. A spacious fitting room is at clients’ disposal, featuring a tall stand-up mirror and cozy decorations to encourage customers to relax. This intimate and romantic atmosphere makes customers feel so at home that it is like they are browsing through their own closet. Their “wardrobe-like” shopping experience is part of a wider project to create a new lingerie shopping concept, not just selling products but also creating connections with their customers. On this front, Aurora Alba also regularly plans events for their clientele such as collection previews or fashion shows, while their staff have experience working with luxury brands in order to offer clients optimal service suited to their needs.
read more
read less
