EntreNous
Rendeux, Belgium
established 2016
sale area 100 m²/1076 sq. ft.
Number of locations 1
BRAND OFFERING CATEGORY Multibrand
price offering Mid-Range, Premium, Luxury
store mood Classic, Functional, Trendy
website www.entrenous-lingerie.be
boutique description
Last June Aurélienne Collard made all of her dreams come true when she opened her very first lingerie boutique.
Aurélienne Collard was inspired to enter the lingerie industry due to her love of beautiful lace. At the beginning of her 40s, she was finally able to raise the funds to make her dream come true. On the 24 of June 2016, EntreNous opened its doors for the first time in a small Belgian village which attracts many visitors during the holiday season due to its natural beauty. The store itself is housed in a former holiday home, transformed by interior decorator Jessica Maréchal who chose to contrast different shades of gray with a vibrant orchid red in order to create an atmosphere that succeeds in being both cozy and contemporary. The women's, men's and maternity collections occupy different parts of the store and are displayed on custom made furniture constructed from lacquered MDF in the store's trademark colors. Delicate lighting is created by the combination of LED spot lights and pendant lights in key locations throughout the store. An intimate space has been created for the changing rooms by placing them in an old bedroom, at a distance from the rest of the store. There is a huge range of carefully chosen products on offer with prices that vary from 30 to 200 euros.
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