Michelle Farmer Collaborate
Southampton, USA
gender Women, Men
Main offer Nightwear, Loungewear, Daywear, Swimwear, Resortwear, Ready-to-wear, Accessories
secondary Women Lingerie / Bras, Bridal
established 2011
sale area 92,903 m²/1000 sq ft
Number of locations 4
BRAND OFFERING CATEGORY Multibrand
price offering Premium, Luxury
store mood Contemporary / Design, Elegant
website www.michellefarmer.com/
boutique description
In April of 2018, Michelle Farmer opened the doors of her newest freestanding store located in the Hamptons, introducing her fourth location and a premium multibrand boutique that’s a luxury retreat in its own right. Long Island’s resort town of Southampton, famously offering pristine beaches and affluent escapism to New Yorkers and out-of-town sophisticates alike, is the perfect home for Michelle Farmer Collaborate’s high-end product offering.
We love the pops of color from luxurious fabrics and bright accessories, arranged by color story, that punctuate the shop’s light and airy ambience. Whitewashed walls and high ceilings create a clean, spacious canvas for an assortment of unique designers. The fine jewelry counter is set up as a bar with antique barstools for customers who would like to enjoy a glass of champagne or an espresso. The space as a whole conveys a sense of tasteful curation, from the contemporary artwork on the walls to the dramatic glass HelenBilt fixtures illuminating the salesfloor as well as the dressing rooms. For Michelle Farmer Collaborate’s elite clientele, the aesthetics and product offering make up only part of the attraction; the store also provides bespoke design, home delivery and dedicated customer service. The staff includes expert stylists ready to create a head-to-toe look for clients who require ensembles that, true to the social demands of the Hamptons, are able to transition from a casual day on the beach to an upscale night on the town. The store regularly hosts charity collaborations as well as monthly trunk shows, but word of mouth remains its primary lead generator. And little wonder; the boutique’s elegant interior, attention to customer needs and exclusive setting are certainly worth talking about.
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main brands
Women
Women Lingerie / Bras: ID SarrieriNightwear: ID Sarrieri / Morgan Lane / Lotte 99
Loungewear: Lotte 99
Daywear: Michelle Farmer / Ready to wear / Bespoke
Swimwear: Clube Bossa / Tatjana Anika / ID Sarrieri / Morgan Lane
Resortwear: Clube Bossa / Tatjana Anika / ID Sarrieri / Morgan Lane / Michelle Farmer / Joshi
Ready-to-wear: Julianna Bass / Maryley Denim / Michelle Farmer / Ekaterina Kukhareva
Accessories: Fine Jewelry
Bridal: Michelle Farmer
Men
Daywear: Eredi PisanoSwimwear: Xarifa
