Tezuk
Milano Marittima, Italia
established 1992
sale area 300 m²/3229.173ft²
Number of locations 4
BRAND OFFERING CATEGORY Multibrand
price offering Mid-Range, Premium
store mood Contemporary / Design, Trendy
website webshop.tezuk.com/
boutique description
Since undergoing a major makeover in 2013, the Milano Marittima flagship store presents a fresh aesthetic, showcasing Tezuk’s unique ability to forge new beachwear trends, as it has done for years. The first and largest of Tezuk’s points of sale (the others are found in Bologna, Riccione, Marina di Ravenna and Cesenatico), the Milano Marittima location is a veritable laboratory of research and experimentation where shopping becomes an event, a meeting, even entertainment. Since 2008 the concept store has offered, alongside its beachwear, a selection of champagne, mineral waters in design bottles, a bar and outdoor lounges, coffee and bottle service from breakfast until aperitivo. In this town, Tezuk is almost a person with a dedicated point of sales.
WE LOVE: Based on the conviction that the shop, today more than ever, should be a place of escape from the daily grind, Patrizia Teglia and Andrea Zucchini opted for an easy, fresh, high-impact restyling of the women’s boutique with bursts of glamor throughout. To the rhythm of a soundtrack from Italy’s glory days, 1970s floral motifs dominate the wallpaper and furniture upholstery, from the bar to the outdoor lounges. The spectacular multi-colored glass chandeliers, each utterly unique, lend a touch of style. The store’s offering is spread across two floors and is organized according to size: three sections (slim, medium and large), with a selection of pieces focused on ideal styles and silhouettes for each size. Shoes and accessories can be found on the first floor, a first glimpse of Tezuk’s distinctive total look approach. The space is comprised only of brands with a strong and trending identity, offering products that are exclusive from image to price point. The boutique also features mix & match suggestions hanging from racks, as well as the season’s hottest color palettes presented on shelves and rotating glass cases. The display unapologetically proposes unexpected brand combinations for a look that's personal and customizable. Completing this range of offering are bikinis by the Tezuk brand itself, whose bright colors represent yet again the store’s true signature.
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