Main offer Women Lingerie / Bras, Panties Only, Nightwear, Daywear, Shapewear, Swimwear, Bridal
secondary D+, Petite, Invisible, Loungewear, Hosiery, Resortwear, Accessories
sale area 100 M2
Number of locations 1
BRAND OFFERING CATEGORY Multibrand
price offering Mid-Range, Premium, Luxury
store mood Elegant, Romantic
High-end lingerie expert and enthusiast Abla Sqalli decided to launch her intimate apparel boutique in February 2019 in Casablanca’s chic and upbeat Golden Triangle neighborhood. Its name? Le Tiroir – the French for drawer. An exclusive store satisfying the desires of the Moroccan city’s more refined clientele.
Abla Sqalli dreamed of one day offering women in Casablanca her favorite high-end lingerie, carefully picked and merging comfort and elegance. With this in mind, she finally opened the doors to her fine boutique, le Tirior… a desire come true!
With its cozy setting, at once intimate and welcoming, hidden from indiscreet eyes, Abla had the store decorated in a range of powdery and soft colors, with walls swathed in silk velvet, Rosalina mirrors embellished with golden leaves and furniture in lacquered wood. In this ultra-feminine universe, Abla Sqalli and her team warmly welcome women, and as they sip coffee guide them through their wide spectrum of products. The store caters to an elegant and refined clientele, many of them recently married women who particularly appreciate the diversity of the styles and collections on offer: lingerie sets, shapewear, nightwear, loungewear, swimwear and hosiery, by some twenty high-end brands, mainly from France and Europe. To tempt her customers and give the store’s latest arrivals added visibility, Abla Sqalli regularly publishes inspiring photos on Le Tiroir’s Instagram account which would certainly not pale in a fashion magazine.
Amongst the services provided are private fittings, alterations and home deliveries. The store has met with such great success that the dynamic owner has already begun work on a second boutique…
We love the suite located upstairs, entirely dedicated to future brides: an area which is both comfortable and sophisticated, where customers can take all the time they need to browse and purchase bridal lingerie for their special day!
WomenWomen Lingerie / Bras: Agent Provocateur / Lise Charmel / Aubade / Chantal Thomass / Wacoal
Nightwear: Morpho + Luna
Swimwear: Tooshie / DnuD / Nicole Olivier / Normaillot / Hanne Bloch
Bridal: Lise Charmel / Aubade / Morpho + Luna / Agent Provocateur